Modern Industries is a very well known manufacturing organisation from Western Australia.
In 2006 many changes took place and the new manager director Andrew White thought
the brand should be reinvented according to their usual values and beliefs but with a touch of modernity.
The solution was a combination of past and present.
The perfect sync between M and I depicts the idea of contemporary based on strong values.
Brand Book was developed with brand’s concept, values and believes, as well as its application, obligations and limitations.