As many other industries, the scaffolding manufacturing is one that struggles with positioning. Kiwk Up main goal is to be price competitive. However, Kwik Up decided it would start to do things differently and branding themselves was the start point. The challenge was to create an image that was friendly with no use of scaffolding.
The result was to use a Giraffe illustration to represent the idea of going up.
I am happy the client took the icon well and embraced the idea of presenting themselves in a such inventive way. The teamwork also loved it and also are working happier with the new positioning.